Many businesses are seeking content writing experts to help engage their readers and connect with them. Content is a powerful tool when it comes to building relationships with audiences.

Often small business owners are trapped into the idea of pressuring people or customers to buy from them. That’s why they use slogans like buy now, you cannot get this from anywhere else, don’t miss out – and when you look at those statements, they are talking about “me”.

Today, we are in a marketplace where people can shop around anywhere in the world. Rather than putting pressure on people to buy you product, why not work towards nurturing trust from the customer so that they accept to purchase from you. When you build trust and confidence with customers, they accept your products and services. They want to associate with your product and they are actually buying because they are convinced and have the confidence with you. 

A report featured in a 2016 Content Preferences Survey indicated that 47% of people interviewed showed that they viewed about three to five content pieces before they would engage with a sales representative. Content can help in answering consumers’ questions, it can help guide them in their buyer’s journey. When a customer is ready, they will be able to purchase from you since they have developed trust from the credibility of the information you provided via content. Having said that, what are the tips for creating SEO content for small businesses?

Use Long-Tail Keywords

People type in words into search boxes of browsers like Chrome, Safari, Firefox, and others. Some words are short and others are long and search engines are able to interpret keywords to bring authority content that helps answer the questions posed. Small businesses find it difficult to compete with the larger entities that garner a lot of traffic and have built more trust, confidence, and authority from engines using short keywords. For example, you could have a boutique in Los Angeles that sells women’s clothing. You can have the short keyword being “Los Angeles boutique” and the long tail keyword being “Los Angeles boutique for women cloths”

Small businesses may want to focus on specific long-tail keywords that have less competition from the big brands so that they gain trust and authority from audiences. Using long-tail keywords helps differentiate yourself and get better leads interested in buying your services and products. You can use keyword tools you find online like Google Keyword Planner or SemRush to help find appropriate long-tail keywords that interest your audience. Look at the competition level of the keyword and other relevant keywords you can use.

If you are outsourcing content writing services, you want to ensure that content writers understand what longtail keywords are and how to use them in writing the content.

You can have a keyword that brings you hundreds of searches per month, however, those are not qualified leads. It is better you have 20 searchers per month of qualified leads than hundreds of unqualified leads. You need to do research on competitor keywords to see what keywords they are using. There are many tools you find online to help you with keyword research. The information you get helps you get started and you can begin to compete with the other businesses as you find relevant keywords that work for your businesses and which are not used by your competitors.

Understand the Key Elements of SEO Content

When creating content for SEO purposes, there are elements you should be aware of including the title, meta description, page links, keyword frequency, and the content itself.

#1 Title

Your title should have a clear description and have the primary keyword contained in it. Search engines rely on a keyword to find and display relevant content from a search query. Ensure you keep the titles within 50 and 60 characters long so that they display properly. Too long titles may not be displayed properly or you may have only part of the title displayed and audiences won’t know exactly what the content is all about.

#2 Meta description

While the meta description tag you place on a page may not affect the SEO ranking of the page, the keywords contained in the meta description do show up within the search results. You can benefit when you use the correct meta description because it allows readers to gain more understanding about what is in the content they are about to click. A meta description is a piece of important secondary information that helps the audiences to read to gain some insight about the content they are able to click. So, structure your meta description properly and ensure you use the keyword. The meta description should be about 165 characters so that is can be read by the engines and audiences.

#3 Content

Engines use algorithms to read the body of the text and find out if it resonates with the keywords you have used. Quality is the first rule of content writing- you need to provide quality content that adds value to the readers. Create content that audiences would want to share or link into it. Show that you are an expert on that topic so that you build trust with the audiences.

#4 Keyword frequency

The number of times you use a keyword or a phrase appears on a content page is called keyword frequency. You should only use keywords that are relevant to the content you are creating and that focus on answering the question consumers raise. Try to avoid keyword stuffing because it is going to make visitors abandon your page and increase bounce rates. Having content that is stuffed with keywords will eventually have a negative impact on your search engine ranking.

You can use a keyword after say every 250 words and ensure that you have a mix of primary and secondary keywords. Rather than repeating the same keyword, you can use a similar keyword.

#5 Page Links

If you are writing about a certain topic, you may want to link to other authority sites that feature the same or similar topic. Linking to authority sites allows you to gain a better ranking in search results. It helps you provide credible content to the audiences. If the audiences want to learn more about a particular thing you are discussing, they can head to the external link. Search engines will reward you when you link to quality pages. However, ensure that they are relevant links and the content in the external link related to the content you are have created for your website.

Understand What’s SEO Copywriting

SEO or search engine optimization allows businesses to grow visibility and receive traffic for the website through organic search. Copywriting involves creating engaging and creative materials to help lure customers. SEO content creation is about crafting content that is compelling so that other people will want to promote it by sharing and linking it thus increasing authority and trust. When you have content being shared and linking to, it helps your website to rank well for particular keywords. SEO writing offers two functions – engaging the readers to help build authority and trust and using keywords to help engines understand the content you have posted or published. Quality content is very important if you want to build confidence and trust with your audiences.

You may want to hire an expert hire content writer knowledgeable on your niche to help provide you with quality content. The tone, style, and vocabulary and structure of creating content come in handy if you want to get quality content. You want content that grabs the attention of the readers and it flows smoothly from paragraph to another. You want content that has prose and which communicates effectively the point you want to pass across to the reader.

Create Meaningful Content for your Audiences

When creating content you need to ensure that you write it for your buyer personas. There are various things you should look at when you curate the content.

#1 Buyer personas

You cannot create meaningful content when you don’t know your audience. You need to identify your readers so that you present appropriate content. Don’t assume who your audiences maybe – you need to research to identify them. Having buyer personas allow you to know your customers. A buyer persona is actually a fictional representation of your real customer based on the information you derive from the market. For example, your existing customers can give you information about your buyer persona. When creating a buyer persona, you want to consider behavior patterns, demographics, goals, and motivation of the existing customers.

A buyer persona explains the problems of your customers as well as the role and concerns of the customer. It allows you to create content that goes hand in hand with their information needs. You can look at what your customers are answering about and try to provide answers to those questions. When you shift attention from the targeted audience to real people with particular wants, needs, and interests, you are able to get better ways to serve them.

#2 Storytelling

People want to hear great stories about brands, services, and products. If you want to create content that will stick in the minds of consumers, it has to tell a great story. Stories allow people to use their imagination. It allows people to have situations and characters that they can relate to. 

If you want to make content stick in your consumer’s head, then tell a great story. We are drawn to stories that allow us to use our imagination, have characters and situations that we can relate to, and think about the possibilities of what may come. The success of a brand is connected to people’s emotions. You need to tell a story to the people you are targeting to create that emotional connection. That’s what differentiates a brand from a competitor. You have seen people choose Pepsi over Coke or Android over iPhone. The emotional connections you create with people is what determines whether they will associate with your brand or not. Content is a good way of building that emotion. Using a good storytelling approach to content helps you build the connection.

#3 On-Page SEO

You also want to optimize the content on your page to ranker high on SERPs. On-page SEO consists of things like the title, domain name, content, subtitles, image alt text, internal links, mobile-friendly pages, page loading time, and ease of navigation.

Use Outside Sources to Rank

More than 70% of the ranking of your web page can be contributed to things happening outside the website. Off-page SEO is as important as on-page SEO. Search engines work to ensure best results for searches, off-page SEO helps offer engines information about how other websites perceive your blogs or webpage. Link building is an important aspect of off-page SEO. You can ensure that you receive backlinks to your page by creating content that’s of high quality. Also, work towards building social media engagement through the use of content. Also, you can work out your online reputation management by ensuring that you only have quality backlinks to your site. If low-quality links are coming to your site, you can remove them using tools like Disavow Links.

Create Unique Content

When it comes to creating content, you want to avoid producing generic content. You don’t want your audiences to read what they read from your competitor or from other sites. Generic content makes you face a lot of competition. You need to narrow down your audience and build content that targets that audience. Use unique content so that you encourage people to share it. Also, when you have content that is of high quality and unique, it allows the audiences to discover that you know what you are doing or you are an expert in that view and they won’t hesitate to come back to get more answers to their questions. Make sure that you answer questions your audiences ask on the content.

While you may not have unique content, you can try to address something unique to your brand or service or product. Also, if you are borrowing information from other sites, ensure that you cite them as a resource for your content and try to add in something more based on your knowledge and understanding of the topic so that you offer more insight to the readers and remain more unique.

Conclusion

Unique, informative, compelling, and entertaining content is the lifeline of your brand. It connects you with your audiences and helps build trust with them. When creating content, make sure that address the problems or questions of your target audiences. Ensure that you structure it correctly and observe the best SEO practices including on-page and off-page SEO. You want to ensure that you regularly post content so that you keep on connecting with the audiences. Since creating content requires the skill, if you cannot do it on your own, you should seek a professional creative content writer to help with your content needs.

The post 6 SEO Content Writing Tips for Small Businesses appeared first on Tech Web Space.

TikTok is a social networking service programmed to share short filmed videos. The service was initiated by a tech company, ByteDance, situated in Beijing and founded by Zhang Yiming in 2012. After taking time to carry out research and analysis, Google has now come up with a similar app, Tangi, that is meant to bring competition into the market share of TikTok over time.

With Android being the most popular mobile operating system operators, creating a successful app requires you to have a reliable Android Application Developer in mind. Take, for example, TikTok by ByteDance, which first available in China then was later launched globally for other Android and iOS users. By having a dedicated android developer, TikTok was able to grow beyond the local market in five years.

Facts and Figures

Google has taken a big step forward to challenge China’s popular TikTok app. Being a well-established Android application developer company, Google aims to grow its market share across its vast array of software and hardware innovations that have proven to be successful so far. By looking at some of the statistics on TikTok, you can get a clear picture of what lies ahead for Google in the next impending generational years. Here are ten facts and figures that define the achievements that TikTok has achieved:

China Origin– Unlike the big players in the internet and technology industry (Instagram, Facebook, YouTube, Twitter), TikTok was initially only available in the country of origin, China. The service was initially a project named Douyin, which has the same meaning as TikTok but in Chinese. This best explains why the U.S. has always been against the service, trying to get it banned across the American tech market. However, this may be too late since the application has massively grown in popularity beyond China’s local market.

Massive Numbers in Downloads – TikTok has been marketing itself all over the world, and by 2019 the service has already received over 1.5 billion downloads on both Android and iOS app stores. This is nearly 19% of the world’s population in less than five years from its international launch, as reported by Sensor Tower.

Big User Turnout Globally – Based on recent download reports, it was further confirmed that there are over 800 million active users worldwide. This is relatively higher as compared to the notable tech companies such as Twitter and Snapchat. Instagram from Facebook already has an average of one billion active users. Based on the steady growth that TikTok has had over such a short period, surpassing the figure is likely to be achieved sooner than later.

Big Foreign Market – Initially, the app was launched in China, and that’s where a more significant part of its user market is situated. Also, Asia and India contribute to a substantial portion, and the U.S. has a surplus of 30 million active users that are increasing by the day,

Brand Value – TikTok is run by Bytedance, which is currently valued at over $75 billion. The start-up company was first founded in 2012, making it fall under the list of start-ups. This is an indication the app is one of the world’s most valuable start-up

Gen Z Oriented – Current big data analytics and statistics shows that TikTok has the youngest user base as compared to other social networking competitor platforms. This isn’t to say that it’s for kids, but it certainly has more significance towards the youth. Based on server reports, 70% of the user base comprises people aged 16 to 24 years. The rest of the 30% is people aged 25 years and an above – clear indication that modern social networking apps are for the next generations.

Active Posting – TikTok has undoubtedly set the bar high, considering the app has about 34% active posts being rendered every day. In comparison to other social networking apps, TikTok is undoubtedly on the lead. Moreover, the algorithm used is pinpoint and delivers what exactly is expected by the users.

Long time Usage – Users on TikTok spend a lot of time online. The average amount of time spent in a day is recorded at 50 minutes. This is almost an hour spent on one app only. This is one factor that has helped improve significant data research employed by the app.

Realistic – Most social media influencers on big market platforms such as Instagram tend to post videos and pictures that look a bit too polished. In other words, some of them may appear fake in comparison to TikTok’s realistic posts that don’t seem a bit too far-fetched.

Localized Content – As much as TikTok is used globally, the company has an IT team of specialized personnel that has taken advantage of big data management. As a result, the app has perfected on optimizing their content for specific local markets. 

Google’s Prospects with Tangi

After TikTok took over the social media industry, Google paid close attention as the app was widely accepted internationally, such as in India, U.S.A, and Asia. Intending to replicate the success of ByteDance, Google has come up with a similar social networking service by the name Tangi.

Tangi is currently designed as an experimental sharing app for short videos. Its primary use will be for displaying fast do-it-yourself (DIY) videos to share knowledge on how to perform simple tasks.

The app was created and programmed by Google’s innovative tech crew named Area 120 team. So far, the app is still in the experimental stage; hence there’s only a replica app of what is to be released on restricted availability.

The team working on the project is now in partnership with creators to develop more videos and increase usage popularity. This is mostly because the app is still in its launch phase.

As mentioned by Tangi’s team leader, Coco Mao, Tangi offers 60-second videos that provide innovative ideas for you to try something new, be it cooking, crafting, clothing, or cosmetics. Besides, the app will have a ‘Try It’ feature where you can recreate videos that you like.

Tangi is all about learning new things with fun. The app is only accessible for iOS users on the Apple Store. Over time, there will be a need to come up with a version for android users; hence there is still a need to partner with tech developers all over the globe such as Android developers India to monetize local content.

Since the platform is still under development, users cannot post videos and are restricted to only viewing the content from the creators. Nonetheless, you can join a queue to receive a notification when the new registration process begins.

Tangi Features and Prospects

Tangi is still in development, which only means we haven’t had the chance to experience its functionalities to the full. However, the experimental app is available all over the globe, apart from the European Union. This most likely to do with the fact that it’s still not even on the Android App store and other rules and regulations limiting the launch before development completion.

Here’s what you should expect about the features and prospects about Tangi:

1. Vertical Videos – Unlike Instagram and TikTok, Google’s Tangi will offer a unique interface that lets you view videos vertically with the option of scrolling perpetually.
2. One Minute videos – Since the app is a platform for short videos, videos shared will have a one minute limit to keeping things quick and precise. In any case, this will be similar to TikTok’s video-sharing functionality, where videos also have a sixty-second-time limit.
3. Only Available foriOS – Due to the fact the app is still awaiting the full launch, iOS users are the only people who can download the experimental app and explore the features. However, Google announced that users could queue and get notifications when the full launch is initiated for new registration.
4. Multiple Video Categories – The Tangi CEO, Coco Mao, stated that the app is meant to provide users with short, fun, creative, and educational videos. This is why it will offer a variety of video categories such as fashion, cooking, beauty, cosmetics, art, food, tech, and business.
5. Tutorial feature – Tangi wants to emulate TikTok and design an improved app that will offer more functionalities. This is not to mention the ‘try it’ feature that will let users recreate videos and share them as their tutorials. This will enable users to add a touch of their personality when sharing new techniques and ideas.
6. Free Download – Just like most Google apps, Tangi is free for download. This will be the same case for Android users as soon as it’s available on the Play Store.

Google’s Area 120 team is putting in every effort to ensure that Tangi will take off into the social network as soon as every detail is put to perfection. There’s no doubt that this is one prospective app to look out for in 2020.

Google Challenges TikTok’s Popularity

Based on current statistics, it’s clear that Tangi still stands no chance to beat TikTok anytime soon. The growth of the user base, as well as high engagement, created the impression for U.S authorities that the app was spyware. However, ByteDance has done everything to ensure there’s no political interruption in the form of ads. Instead, the tech company has prioritized to focus on delivering useful content.

The Facebook CEO, Mark Zuckerberg, admitted that TikTok is currently soaring higher in some markets as compared to Instagram. One of the two markets that the app has dominated is China and India, respectively. He specifically emphasized that ByteDance has been successful as a result of TikTok’s short-form videos immersed with browse. This is just as similar as the explore feature on Instagram, where users can access multiple pictures and videos on a single interface.

Zuckerberg further made claims that Facebook was putting in the effort to ensure Instagram maintains the level of popularity it once had as well as emulate TikTok’s unique features. He noted that the best possible approach is to make amendments with the ‘Explore’ tab, which has similarities to the discoverability features offered by TikTok.

In summary, Google needs to take time and benchmark from ByteDance. With diligence and innovation, TikTok was able to make its mark in the competitive stream of social networks. Tangi is now on the verge of becoming the next big thing on your smartphone and computer screens. With time, the world will be able to access the full app and explore new app features that will make video sharing entertaining and educative at the same time.

The post Google Goes After TikTok App With Tangi: All You Need to Know appeared first on Tech Web Space.

In case you require custom software development solutions, you must look of a dedicated software developer who will understand your needs and create a solution which meets them. Custom software development has various characteristics. This piece aims to explain the multiple attributes of custom software development and provide reasons why firms should invest in it.

Characteristics of custom software development

Bespoke software development has various features. These include:

Tailor-made – This kind of software development is individualized to meet the specific requirements of a client. The software should be integrated with the current system to work harmoniously and bring about the desired outcomes. Additionally, the tailor-made solution distinguishes you from the competition as it enables you to offer unique services that the competition does not provide.

Scalability – Custom software development services are designed to meet the growing requirements of your enterprise. They are designed to accommodate increased workloads, expansive processes and other system needs. 

Cost – The initial price of the bespoke software may be high. However, in the long run, the cost will be less expensive compared to COTS that requires yearly subscriptions and license fees.

Ownership rights – As a custom developer, the custom software enable you to have full control over your solution. You’re the one to decide when to implement it, the number of workers to use it and where it should be applied. Additionally, because the solution is yours, you’re in complete control over it.

Reasons of investing in custom software development 

There are a variety of reasons why you need to invest in bespoke software. This section highlights and explains some of them as follows:

Responds to specific enterprise requirements – Each business is unique in terms of the services that it offers and its business objectives. The custom software solution enables the company to meet its individual needs and deliver services and products effectively. A software developer in India will collect information about your business requirements and provide a bespoke solution which satisfies them. For instance, a custom software developer will assess your business’ processes, level of operation and scalability issues and create a solution which meets them.

Simplicity in Adaptability – The COTS is tailored to meet diverse market needs. They pose a significant challenge when integrating them with other solutions. However, custom software developments are easy to integrate with other solutions and accommodate all phases of business development. With bespoke solutions, you don’t need to reefed or duplicate information.

Competitive advantage – Using custom software development distinguishes you from the competition which uses COTS solutions. When you apply the same software solutions with the competitions, there are high chances that you’re offering the same services and products with your competitor. However, when you apply custom software solutions, you produce distinguishable goods and services which sets you apart. Custom software development enables you to discover production gaps and issues in service delivery. When you fill the gaps, you offer an excellent solution compared to the competition.

Enhanced security – Security is a big issue in the IT environment. When using similar software solutions that have been packaged and sold in a vast market, there are high chances of your system being attacked. Hackers are always looking for vulnerable systems that they can breach and steal information. However, when you apply custom software development, hackers will find it difficult to penetrate the system and take the information. This is because the code you use is complicated and may require much effort to crack it.

Expansion – The COTS are not flexible to accommodate the expansion of the business. The custom software development, on the other hand, is resilient and helps the expansion of your business. In this regard, one of the best attributes of bespoke solutions is their ability to scale up. Although COTS solutions are the best at the initial stages of your start-up, you’ll realize that they don’t meet your needs as the business grows. Therefore, when you want to support the growth of your firm, it’s sensible to invest in custom software development. You can even employ a junior software developer at first to be in charge of custom software development.

Targeted solution – The custom software solutions are designed to offer solutions to your company’s unique problems. The COTS, on the other hand, is meant for the whole market and may not provide an individualized solution. After investing in COTS, many firms realize that they don’t offer a solution to their needs. This is costly to such businesses as they’ll need again to find a custom-made solution. In this connection, instead of going for COTS look for a junior software engineer who will offer a bespoke solution for your firm. Tailor-made solutions enable you to meet your business objectives faster than using COTS solutions.

Simplicity in integration – Custom software development makes it easier to integrate with other software solutions. The COTS, on the other hand, are challenging to integrate and most of the time creates errors when trying to combine them. The errors formed may impact negatively on employee productivity as they create a terrible experience. With custom software development, business operation procedures are enhanced and there is a boost in employee productivity.

No need for additional costs – The COTS require specific hardware to enable them run efficiently. This state of affairs creates an additional cost that the business may not be ready for. The custom software development on the other hand integrates well with the existing hardware infrastructure and may not require the purchase of additional hardware. Before creating custom software solutions, all aspects of your business are taken into consideration. Therefore, the tailor-made solution is designed to accommodate all aspects of the business which facilitates seamless delivery with minimal costs.

Conclusion

For a firm that is focused on expansion, it’s essential to invest in custom software development. Other key features of a custom solution include its ability to offer a solution that meets your unique needs and a secure solution that cannot be easily hacked.

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Having used Drupal for years, I can vouch for the latest upgrade as the ultimate CMS for business. Drupal 8 is the in-thing and if you have not tried it, you are missing out.

With over 200 new features and improvements, Drupal website developers like me can’t get enough of this new platform. It is a revolutionary turn for the CMS established 15 years back.

Why do I love Drupal 8? Here’s is my experience:

It Is Open Source And Free

Nothing has changed when it comes to accessing this powerful CMS. Installing and running Drupal remains free and this is one of the main advantages of using this platform. You don’t have to worry about licensing fees and the costs of updates.

For nothing, you get 40,000+ modules to extend your site’s functionality. It gets better, you also enjoy 2500 plus Drupal themes to modify your site’s appearance.

Impressive Innovation

Drupal 8 redefines innovation in content management systems. Some of the changes introduced include the “Outside-In” experimental module, Workflows and Layout, Layout Builder, Workspaces among other incredible innovations. All these make things easier for publishers. These innovations are one of the reasons I am in love with the new Drupal 8.

Responsive websites

It is now easy to build responsive websites which is something every Drupal development company wants. With more people now using mobile, there’s a need to build a mobile-friendly website for clients.

Every dedicated Drupal developer will find Drupal 8 better in creating responsive websites that are adaptive to multiple screens. This is a major reason to love the new Drupal upgrade.

Expand Your Reach Internationally

If you are in the eCommerce business, you need to expand your customer base beyond the borders. To do this, you need a website that suits your target market. Drupal 8 comes with built-in modules to make your content translatable.

You can now target your customers across the border with over 100 languages provided. This means you only need to create content once as you expand your reach to multiple countries. Need to grow your global reach? Drupal 8 is the way to go.

Ease of Use

One of the main complaints you find with Drupal website developers is the poor back-end experience of managing and editing Drupal websites. It has always been a hustle but this changes now with the arrival of Drupal 8.

One of the features I love is the WYSIWYG editor specifically for Drupal’s use. You will find the usual buttons including bold, italic, hyperlinks and extras featured in the editor’s new Widgets feature.

There’s also improvement in site administration as you can perform inline editing. This allows you to view the front-end of the site when making edits. You can see how your site looks in in real-time which saves you the time you would have spent going to the back-end for edits.

With the Material Design Admin Theme, Drupal admins can now enjoy the editing experience. This tool uses the same design rules that Google uses for its products. You will thus enjoy a more familiar and comfortable experience when working here.

Over The Top Performance

One of the things I love about Drupal 8 is its higher performance compared to its predecessor. This is because it features BigPipe technology that was first developed at Facebook.

You will enjoy a better front-end performance of your Drupal website due to faster loading and caching. The effort of delivering content to the end-user is faster and this is something everyone will love.

Easy integration with other systems

Something I have enjoyed immensely about Drupal 8 is the fact that my Drupal site can integrate with any system or application seamlessly. You can integrate useful applications to your site without the need for lengthy processes.

Better SEO Results

With Drupal 8, you can enjoy better SEO results as search engines will easily index your content. How so? The new CMS upgrade supports HTML5 and features new semantic elements and a neat and cleaner structure. All these boost your search rankings.

Ease of Migration

The pain of migrating to a new Drupal version is no more. Traditionally, upgrading to a new version required a total site rebuild. This changes from now with a new release cycle.

Drupal will offer monthly bug fixes and security releases in readiness for the next big upgrade. Problems with the current platform will be fixed over time and you don’t have to wait until the next update.

Security

Any new technology that hits the market has to focus on security. The Drupal community is at the forefront of boosting security for Drupal end users. Some of the key security improvements include Twig security, dynamic based URL detection, new default theme system, trusted host patterns, Symfony PHP among other things.

Final Thoughts

Drupal has always set trends in its new releases. With Drupal 8, it has taken innovation in CMSs to another level. Every Drupal website development company can now enjoy the power of this CMS and build better websites for their clients. If you are in business, you will find the extensive range of extensions and themes a great addition to your site administration tools.

The new Drupal offers simplicity for editors, power for admins and accessibility for all users. It is a game-changer in the industry and this is why I love it. If you are interested in a powerful content management system, you need to try Drupal 8 before anything else on the market. The experience will change how you view website development and administration.

The post Why I love Drupal 8 and You Should Too appeared first on Tech Web Space.

A detailed look at the automotive blockchain market

Blockchain technology enables users to transact directly without the need for a middle party. A system based on the technology does not require a central authority. For instance, a financial system based on blockchain would not require financial institutions to facilitate transactions between senders and recipients of money. Instead, people would be able to send money directly to one another.

Various attributes of blockchain technology make its transformative and revolutionary. They include privacy, transparency, security, speed, and efficiency. The decentralized nature of blockchain makes it difficult for breaches of privacy. Also, data recorded on the ledger is under the full control of the user. To enhance transparency, the data recorded on the ledger is immutable. Users are able to trace the history of processes without encountering instances of missing data.

In the automotive industry, blockchain technology is mainly applied in developing motor vehicle safety, real time monitoring of motor vehicles, and organizing the supply chain logistics. Blockchain technology helps stakeholders in the automotive industry to improve the efficiency of processes like know your supplier (KYS), targeted recall of motor vehicles, verifying car parts, and maintaining a connected supply chain. Also, blockchain helps to improve vehicle information, and to improve vehicle-related transaction processes like insurance contracts, auto finance and leasing and so on.

The automotive blockchain market is growing quickly worldwide. According to a Markets and Markets Research, the automotive blockchain market should be worth $0.35 billion in 2020. Between 2020 and 2030, the research estimated that the market will expand at 31.19% CAGR to $5.29 billion in 2030.

Reasons why the market is developing worldwide

There are a number of reasons why automotive blockchain is developing quickly across the globe.

First, blockchain prevents data manipulation. Data sanctity is a very crucial aspect of the automotive industry. This is because the data plays a major role in monitoring of performance of vehicles, and how companies manage future improvements of their products. For instance, an automotive company can approach a blockchain development company to create a blockchain-based solution for vehicle recall optimization.

The second reason why automotive blockchain market is developing worldwide is the electrification of motor vehicles. According to the Edison Electric Institute (EEI), electric vehicle sales have been growing since 2011. As per EEI, the number of electric vehicles on US roads in the US before 2013 were less 100,000. By April 2019, that number was a few thousands shy of 1.2 million.

Increased electrification of cars means that demand for electricity will continue to rise. As such, governments and other stakeholders will need a constant flow of data to enable them to map out a clear strategy concerning production and supply of electricity. Like earlier discussed, blockchain technology enables easy and instant access to data recorded on the ledger. The ability for stakeholders and governments to access data instantly will help them to come up with workable and sufficient solutions deal with any problems which might arise. Therefore, demand for blockchain development services will continue to rise as the electrification trend entrenches itself.

The third reason fueling the development of the automotive blockchain market is the development of new mobility solutions. With the help of artificial intelligence (AI), development of vehicles which do not require human intervention is growing rapidly. The need for autonomous is driven by the demand for delivery efficiencies by companies. According to a survey, 55% of small businesses believe that their delivery fleets will be fully driverless within 20 years.

Shifting to these new mobility solutions will generate a lot of data which will enable manufacturers to better their products and users to better their experiences. While AI will be helpful in crunching the data, blockchain will be helpful in storing the data. In particular, dedicated blockchain development companies will play a critical role in ensuring that data is accessed easily and that it is immutable. Further, the need for privacy and transparency in handling that data will be critical, hence the more need for blockchain in the automotive industry. As the development of autonomous vehicles grows rapidly, the automotive blockchain market will also grow at a rapid rate.

Automotive insurance service is another reason why automotive blockchain market is growing. Some of the already mentioned attributes of blockchain is data immutability, privacy, and transparency. These are qualities on which players in the insurance sector rely to make better decisions. For instance, a driver’s past behavior on the road helps to determine the size of the premiums one will pay every month or annually. If the driver’s information is easily and instantly available over a blockchain platform, the insurer will be able to deliver services fast and efficiently.

Also, ownership transfer is another area which is fueling the growth of the automotive blockchain market. Before a vehicle is transferred to another owner, it is always imperative that the information about the vehicle is correct. This will ensure that the new owner does not have to face unexpected issues like skipped insurance or even mileage. Verifying this information usually takes a long time and this makes the process of transferring vehicle ownership to take long. As such, blockchain ensures that such data related to vehicle insurance and mileage is easily and instantly available. The need for such transparency and speed in ownership transfer are driving the worldwide development of automotive blockchain market.

Conclusion

From the foregoing, automotive-focused blockchain development will continue to attract a lot of demand. It is possible that blockchain development outsourcing will also grow to cater to demand and to cut down cost. This is because of the fact that blockchain is still developing and talent is not evenly distributed across the globe. Therefore, some companies will have to outsource the development to access better solutions.

The post Reasons Why Automotive Blockchain Market Is Developing Worldwide appeared first on Tech Web Space.

Recently there have been reports on how state-sponsored hacking groups are getting deployed to conduct cyber espionage. They are doing it on large foreign companies and conducting cyber-attacks on the gaming industry. Their tactics involved penetrating the development end of the game creation process.

They then use illegitimately acquired licenses and certificates to conduct further attacks. Following the same methodology, these cyber criminals appear to be going after software developers and code writers.

They are gaining access to accounts, logins, and other credentials that grant them privileged access. Therefore, hackers can execute multiple attacks and conduct cyber espionage, as well.

Software Developers Being Persistently Pursued

The industries that remain in the crosshairs of cybercriminals have gotten revealed. The reveal is by the just-released August 2019 Threat Intelligence Bulletin by cybersecurity company Glasswall. The report primarily focuses on phishing attacks. It also indicates that the technology industry continues to remain the most attacked segment. About half of all the malicious phishing campaigns get targeted at the tech industry. This information is according to the report.

In most cases, cybercriminals targeting the tech industry want the intellectual property and other business-sensitive data. The criminals either intend to hand over the data to their handlers or sell it for a profit on the Dark Web. There have been instances of large stacks of financially rewarding information that has got put for illegal auctions. State-sponsored persistent threat groups attempt to steal data. The data can help their countries build cheaper or knock-off versions of products that foreign companies have painstakingly developed through a lot of research and development.

It concerns to note that custom software developer agents and other core members of the development team appear to be on the high-priority list of hackers. Multiple phishing attacks that rely on social engineering are deployed to lure developers. Once their identity and credentials are illegally acquired, cybercriminals then attempt to penetrate the network and gain access to sensitive information.

How Software Developers and Coders Get Attacked in the Tech World

Software developers in the tech industry are some of the most valuable assets. More importantly, they often have access to administrator privileges across various systems. Moreover, as they are involved in the core development of the software product, software developers need to move around the tech company’s internal cyberspace without being restricted. Additionally, attackers who manage to gain access to login credentials of these developers too can move laterally around networks. They can then gain access to their end goal. Lewis Henderson, VP at Glasswall noted that an attacker could land on an administrator machine. They can then have privileged access, and that’s what the attackers are after. Software developers do have that privileged access to IP, and that makes them attractive.

It might seem odd that software engineers would fall prey to phishing attacks. It is because they are at the heart of the tech world. They could, therefore, get assumed to be quite familiar at such attempts. However, that’s where cybercriminals are getting creative and specific. They are no longer deploying a large-scale attack that could be stopped by antivirus software.

These criminals send out carefully crafted emails and implement other methods that have been painstakingly created to avoid suspicion. Henderson observed that the bad guys aren’t doing big global campaigns. Instead, they are doing a lot of research. And when an attack analysis in the process gets looked into, a lot of the starting points are intelligence gathering.

Cybercriminals targeting software developers are increasingly visiting the profiles these individuals create on professional social networking sites like LinkedIn. After that, these hackers pretend to be recruiters and send out specially-crafted messages to target one individual in the organisation they want to gain access.

Attackers conduct background checks to determine the skillset of their targets. Put, the attackers routinely exploit the information about specific skills and interests of their would-be victim and create a highly customised phishing email and other communication. Henderson noted that it could be a PDF job offer. It could be saying they know you are in the industry and these are your skills because they’ve looked you up on LinkedIn. They are always trying to entice people through social engineering and phishing in a pretty deadly combination.

The targeted victim has to open the tainted PDF file loaded with malicious code. There have been several such successful infiltrations caused by opening such emails and files. Application development administrators are continually trying to hire software developer. The aim is that they educate employees about the safety protocols of opening such suspicious files and submitting the same for analysis.

Final thought

When you are just starting as a programmer, everything from the code you are supposed to write to communicate with colleagues can seem overwhelming. However, there is a reasonable explanation for the way you feel. The challenges you face are not insuperable. Take comfort in the fact that you are not the only one facing challenges. Instead, your colleagues have encountered these problems at some point.

Your first job as a dedicated software developer or programmer starts exciting. But after a few weeks, the downsides of the job start getting to you. You begin facing deadlines, bug reports, being yelled at by your manager, among other challenges. However, all is not lost. There is good news in that everyone makes mistakes. Others who started just like you have previously made similar errors you are making. Other new programmers took those problems in stride by looking for solutions and came out better at the end. You can also do the same.

The post Coders & Software Developers May Soon Face the Heat for Phishing Attacks appeared first on Tech Web Space.

It is also predicted that by 2022 smartphone users will have downloaded over a total of 258.2 billion apps. This means that venturing into the mobile apps business is indeed a lucrative one.

The growth in the digital era has attracted very many young people to venture into it. Fact is that technology is not as easy as it looks and you need to have a certain set of skill to be able to survive in this field.

However, this does not mean that you should give up on your dream. If you have a great idea for an app, you can always hire IOS app developers to handle the technical parts for you.

It not a guarantee that you will succeed when developing an app. There are several actors that you have to consider for your app to be successful.

Here are some of the things that you should avoid if you choose to develop your app for the IOS platform.

Failing To Pay Attention To The Onboarding And Registration Process

One of the many phases of developing an app is developing code after which you then create the user interface. This is the very step that can either make or break the app.

You have to pay attention to the onboarding and registration process so that you can stand out. Always keep the interface simple. Remember, the first impression of the app will speak a lot because if a user is not impressed on the first try they will uninstall it immediately.

The main goal is to make sure that the user will understand the app the moment they open it. Give the user a taste of the app before they sign in. do not make the registration process the first thing that your user sees.

This will allow your target to test the app before deciding whether or not to get it. Make sure that you check the ROI of any similar app so that you do not waste time developing an app that is not needed.

Using UI Operations With The Main Thread

Many IOS app developers face issues that are related to multithreading. This is because of the nature of the UIKit. It is not fully secure or bug-free and coming across bugs and lags is common.

Hampering the main thread during the programming process also further amplifies this problem and addressing it is challenging because the swift programming language does not have built-in support to deal with the issue.

It is, therefore, important to be careful when using a code concurrently for both the UI operations and the main thread. You can use concurrency APIs to define a block code that will stop the process of blocking the main thread operation because of the UI command.

Using the Model-View-Controller (MVC) Pattern

Dedicated IOS developers are familiar with the MVC pattern. It is one of the modes of IOS app development and it consists of three layers:

The Model Layer: Contains the main data of the app and functions as the business logic layer. This layer should not interact with the view layer.

The View Layer: consists of a range of objects like UIButton, UITableView, and UILabel. These objects are responsible for building the user interface. This layer is divided from the model layer and it does not contain any main material or business logic.

The Controller Layer: it is found between the model and the view layer and it is responsible for keeping the two layers separate so that they do not interact with each other while still working together.

Many app developers try to misuse these layers and especially try to change how the controller layer works so that they can create a code for the other two layers.

Read the Blog: iOS 13 Latest Features that will Amaze Mobile App Developers in 2019

This, especially if not done correctly can negatively affect the process of developing the app. It is advised that one creates an application architecture first and subcontract the development of logic objects and helper objects.

Using iOS Simulators for Testing Only

iOS simulators are essential for iOS app developers. They are very convenient and fast. Using a quality simulator can help you speed up the app development process and this will, in turn, makes thing much easier.

An iOS simulator is good for initial testing, however, it should not be the only thing you use to test your app. This is because an iOS device and the simulator are not equal to each other as far as functionality is concerned. The app can bring several problems on devices and you might fail to know this.

You can also talk to an iOS development company for more about the simulators. To avoid any problems after launching the app, ensure that you test it on the simulator and on a real device too.

Having Too Many Features

IOS apps are very sophisticated and premium and it is easy for a developer to get carried away and add almost every feature in the iOS app.

The more feature your app has the more the likelihood of challenges and the tricky part it, since you have too many features, you will not the source of the problem fast because a big number of codes are operating at the same time.

Start with the essential features and build-up on them with time. Never forget the vision that you have for the app and remember, you can always add more features later.

Failing To Pay Attention To Memory Usage

Even though the iOS platform and the compiler will be managing a huge chunk of the memory needed for any app, you will still need to monitor the memory usage.

If the platform malfunctions, the data gets lost and this is a huge loss to you. Having an iOS application development company that helps to monitor the memory will come in handy because they will be aware and ready for any problem.

Final Word

Creating an app on an iOS platform is easy, however, the challenge is to create an app that satisfies both the needs of the users and the platform as well. Avoiding these mistakes is one of the ways to create a very successful app.

The post Things You Should Avoid When Developing an App for IOS Platform appeared first on Tech Web Space.

Multiple user accounts

This has been the best trending feature for those who like sharing their device with others. With multiple user accounts, you never need to get worried about their privacy when since it provides a solution for this. With it, you can be sure to create a personal account that will help keep your belongings private from other users.

Dark mode

This has been one of the most demanding features for over the years that Apple has been in existence. The best part with this feature is it perfectly works even on IPad and phones. The primary importance of this feature is to bring a better night vision with less battery consumption. This innovation of app development will help solve most of the problems that have previously been reported by iOS users. Those who have used it in the past have confirmed it essential to help boost up the performance in devices.

Merge OS for Mac and iPhone

It has taken the efforts of the best mobile app developers to come up with this trending feature. Before its existence, many people had tried all along coming up with a cross-platform feature for users, but it has all been possible through the release of the iOS 13. This means that a single app can be in a position to work on both of the platforms. More to this, it will help create the same user experience on both the platforms which will help the developers to scale the app on both the platforms.

AI-based Siri

This has been an overrated feature that was included in the amazing iOS 13. This was done through the help of AI technology where some new shortcuts have been added to the Siri. Through this feature, if a user is not in a position to accept a call, and he or she wishes to decline it, then Siri automatically comes into the attack and sends a message to the caller with the detail on why the call was declined.

Contact app

This is yet another new feature that has been introduced in the latest feature of iOS 13. Through the feature, it is now easy and quick to get the details of your contact. Also, through it, you can be in a position to check their operating status, their location, and their availability for communication.

Apple health

Just as its name sounds, this overrated feature is aimed at ensuring a healthy life to the user. In this case, it comes with features that help track how loud you should listen to music and also offer a better tracking to your menstrual period. This has aided a lot in bringing new possibilities in the industry of iPhone app development.

Smart Wi-Fi

With the current technological advancements, everyone wishes to have an advanced device with improved Wi-Fi connections. These development needs have been met through iOS, which work by automatically connecting to the available known networks. The feature is also advanced in that it will help prioritize secure connections and will also remember the location of the known systems.

Advanced photo tools

Through the efforts of mobile app developer, it has been possible to come up with a more advanced photo tools through the iOS 13. This advanced feature offers a better way to view your albums with a more organized form of photos and videos. One of the factors that makes it excellent is its ability to remove the clutter of similar images. More to this, it has also introduced a smart editing feature where you can be in a position to edit features and enhance the portrait of the image through a single swipe.

New map experience

This is yet another great feature that users always check before buying devices. Through mobile app development, it has been possible to improve the map experience to the user through iOS 13. The results from this feature are always precise in a way that they provide detailed results that include the address, pedestrian data, and the land cover area.

Enhanced Security

When it comes to app development, security is always considered the utmost concern. It is in this case that dedicated app developers India has always been on the upper hand when it comes to security-related features. In this case, iOS 13 has invested more on privacy and data security protection in recent years. It is through this continued determination that they have managed to keep hackers at bay. Over the past years, enhanced security has always been an overrated feature, but the reason is every newer version of iOS must address privacy and security related issues. This explains the many models of authentication and encryption all aimed at providing more app security experience to the users.

Conclusion

From the information presented above, it is with no doubt as technology evolves, new app development is continually coming in the limelight. This explains why many companies should also up their game to hire mobile app developer for security updates, functionality enhancement, and new features. It is through the demand to meet the consumers demands that the mobile app developers have emerged with technologies such as AR, IoT, VR, and ML. By tracking the recent trend, it is with no doubt that the developers are determined to take iOS app development to the next level of utilizing advancements. The fairest thing to mention is these innovations keep changing in the wake of the advancing technology. It is the reasons why companies and other consumers need to be always updated with the most recent trends in the iOS 13 development industry.

The post iOS 13 Latest Features that will Amaze Mobile App Developers in 2019 appeared first on Tech Web Space.

Regardless of whether you’ve been using AWS for a long time or not, you’ll realize that your level of knowledge is bit limited. The most interesting thing about the IT world is that it’s never too late to cash on the cloud world. As a matter of fact, it’s believed that the spending on cloud based services will grow at compound annual rate of 19.4%. Here are some of the top reasons why you need to learn AWS:

AWS is fast becoming the gold standard platform of cloud

Whichever aspect that you think of you’ll realize that Amazon is still leading. It’s believed that it’s almost 10 times bigger than its competitors. This is actually a bad news for those who are using Google cloud platform or Microsoft Azure. Whether you are a data base administrator, web developer, IoT developer, system administrator, AI developer, a Big Data Analyst or providing web development services, if you take advantage of Amazon you’ll definitely make your life easier. Touching almost every aspect of technology, they are constantly adding more offerings and innovating in a way that leaves some of its competitor wondering.

API

AWS offers you an API range of programming languages so as to pragmatically manage your infrastructure. It will help you use all the cost and time saving features that will definitely serve their purposes well.

The skill in the list of the most in demand skill

If you are tech professional or web developer India, learning any new cloud related skill is among the best ways to boost your career. On the employer side, companies should be ready to compensate top dollar for specialists in increasingly ubiquitous technologies such as AWS. According to Google trends, organizations are likely to face skill shortage in AWS. This means if you are yearning for an innovative career you need to run to this direction. With over 350,000 professionals needed to fill cloud based jobs, there is basically a huge opportunity for those who are able to prove their skills. Of all these cloud services, AWS skills are the most in demand skills.

Security provided

One of the most common topics of debate has been the cloud security. Thankfully, AWS does that perfectly well. AWS will ensure that there is an utmost level of security for both the large and small scale companies. The good thing is that since AWS does this for you, you don’t have to fret about it. AWS will provide you with various compliance programs including an extensive security support that offers real time insights on potential vulnerabilities and suspicious activities.

Improved enterprise and cloud migration to AWS

Apart from the small organizations, even big companies are currently migrating to cloud. According to a report from Silicon Valley, almost 77% of companies were dependent on traditional IT infrastructure until 2015 with some large business migrating to cloud based services. Although platforms such as Azure, Google Cloud and Amazon provide several features, migration is not among them. This means organizations must rely on professional customized services from the providers. Professionals should be equipped with in-depth knowledge about services such as AWS so that they can know how the process works.

AWS certifications are within reach and are feasible

As compared to other vendors, AWS certifications provides realistic certifications paths that do not offer require highly skilled training at the onset. While this does not mean that getting started is very easy, you won’t have to leave your job and pay hefty fees for AWS introduction. At the introduction, some of the certifications that you need to learn include Associate tier, professional tier and specialty tier. The most important approach is to start with Certified Solutions Architect so that you can familiarize yourself with core services that a web development company needs and AWS ecosystem.

Recovery of data provision

If you are in business, then you understand the importance of data. Even a small amount of data downtime can affect the whole company. The cost of recovering data that has been lost in fact outweighs the costs of having a standby recovery method on site. However, whatever your business tolerance for downtime data is AWS platform will offer you the right tools that will help you in case you experience any data loss.

AWS skills are not only in high demand but also pay well

According to Forbes AWS is among the top paying skills that are currently in the market. With that said, you need to know that simply getting AWS does not mean that you’ll be making a lot of cash automatically as there are still several factors that are play. Some of these factors includes experience other skills, geographic locations among more. The point is you need to prove to potential employers that you are competent enough in using AWS. If you can do so this you will have a huge impact in your career development

Customization and scheduling

In addition to that, AWS platform also allows for great level of customization to meet ever the need of every business. For instance, its customer definite tagging will allow users to easily manage and monitor resources. From security and tracking to automation and organization, there is actually no limit to how you can use customization of AWS tags. More so, it has the abilty to start and stop various processes and even schedule services such Relational Database Service and Elastic Compute Cloud. This means, these services will not be allowed to run during the off peak times. Through AWS you’ll also lean Custom Web Development.

Well, those are some of the reasons why you need to learn AWS. Apart from the impact that it has on the businesses it’s also one of the best career choices that one could ever think of.

The post How AWS are Important & Why You Should Learn Amazon Web Services appeared first on Tech Web Space.

From banking to secure communication to healthcare and secure communication, Blockchain already has a huge impact on our future. The best Blockchain developers in India are trying all they can to make it easy for you to understand how Blockchain works.

Demystifying Blockchain

When you use a virtual currency, where goods or services are exchanging hands and no central person owns the Cryptocurrency. Then you are already using Blockchain. All information about virtual currency moves within a system with no influence of an intermediary. Its decentralization means that no single person can own or seek to corrupt it. The information passing between the buyer and the seller is safeguarded through cryptography.

We all imagine the best mobile networks operate but cannot put a finger on the exact mechanisms that make it work. Similarly, Blockchain is used in many day-to-day applications that influence our lives in matters such as education, new technologies, management, government, and communication.

How Blockchain is changing the World

Banking and Payment Platforms

Anyone using Blockchain can move money faster and efficiently in a secure manner. Most banks are also looking into ways in which they can integrate Blockchain into their services and technology to as an improvement to the way the conduct their transactions.

Cybersecurity

Data passing through the internet will in the future have its encryption and verification services pass through a Blockchain using advanced cryptography. Such levels of security makes it difficult for data breaches and restricts unauthorized changes and hacks.

Using centralized servers may not guarantee data security and are prone to data loss, human error, corruption, and hacking. Most data hacks and breaches have taken place on servers once thought to be fool proof such as the Verizon, Target, Equifax, and Deloitte.

A typical Indian Blockchain developer will advise you to use Blockchain for a centralized and distributed system that accommodates date storage in the cloud. The robustness of Blockchain technology guarantees data safety and protection against direct attacks.

Internet of Things (IoT)

The IoT includes any gadget that has an embedded software, network connectivity, and sensors. The fact that most of the devices are running from a central location means that a hacker can gain access into your system and control it.

Blockchain can address all matters that relate to critical security because it will decentralize all information and data. The use of Blockchain on Internet of Things is becoming more desirable as accessibility to these gadgets is on the rise.

Unified Communications

If your company needs a unified communication platform, hire Blockchain developer who will design a fast, safe, and reliable communication base for you. The good thing about such communication is that it is automated based on already existing algorithms.

Blockchain is already shifting the communication arena to allow for two way communication and transactions that take place in a free and automated environment. Using a communication gadget in a free environment enhances communication safety and reliability.

Governance

Corrupt government officials and bureaucracy can give one a headache when all you need is a document that is lying in the next office. The use of Blockchain will reduce long queues and bureaucracy while at the same time increasing security, transparency, and efficiency in government offices.

Verification and distribution of welfare cards and unemployment benefits becomes more manageable due to Blockchain.

Crowdfunding and Donations

Using Blockchain to manage your funds means that exactly what you give will be directed to your charity of choice. Charities that use Bitcoin have a trust created through smart contracts and online systems that allow donors to see where there funds are heading to.

The United Nations World Food Program is currently rolling Blockchain technology to make it simple for a refugee to use Iris scans to get food instead of using vouchers, credit cards or cash.

Healthcare

Imagine a world where all our information is stored on a central location that is secure and can guarantee privacy and security. The introduction of block makes this a reality. All your personal and medical records are only shared through a secure database and only accessible by approved doctors and patients.

Ride Sharing and Rentals

Uber has a centralized management system but the owners take credit for controlling such a huge platform. Dedicated Blockchain developers can create a decentralized peer-to-peer ride sharing Apps and allow car owners to pay for parking space, fuel and toll automatically.

All these technologies revolve around our lives and Blockchain although being used in some areas is still at the experimental stage. However, as we have seen the future of Blockchain brings in endless possibilities. What we need to do is to encourage the current and future Blockchain developers to prepare for a seamless future. Dedicated Blockchain developers have a huge role to play both in personal and business lives.

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